Electric was The Cult's third album, and it was released in 1987 as the follow-up to their breakthrough album Love. Producer Rick Rubin gave the band the confidence to record the album "dry", with minimal overdubs and echo, resulting in a fist-punching yelp of boogie energy that demands to be heard at maximum volume. Rolling Stone said "despite the hovering shades of Zeppelin, Bon Scott and others, Electric does more than pilfer bygone metal mayhem. It swaggers, crunches and howls, all right, but it does so with irreverence (not surprising with raunch expert Rick Rubin behind the board)."